创始主理人 Emily Feng 在年仅20岁时策划并呈现了她的首个个人艺术展览,题为"SMOG"。她还成功策划并执行了DNA原创时装秀,杭州恒庐美术馆的李富安风景画展,并且她的个人绘画作品"野鸟飞过"已被重要机构珍藏。Emily拥有纽约帕森斯设计学院的学士学位、纽约苏富比艺术学院的硕士学位,并成功完成了耶鲁大学的金融营销课程,同时获得了国际WSET葡萄酒师认证。
在中国和美国,Emily曾在知名机构工作,包括苏富比纽约拍卖行、中国国家博物馆、时尚杂志《COSMOPOLITAN》、FAU艺术工作室以及中国嘉德拍卖有限公司,积累了丰富的拍卖和展览经验。如今,她是一位杰出的艺术顾问和年轻艺术家,创立了"Ästhetik",通过汇聚新一代藏家,分享艺术生活方式,开创了全新的艺术体验。
Among the young generation of rising collectors, the art collection is no longer just a personal investment method/financial product. It's a way of the definition of life. The market is full of companies that sell art, but there are no companies that provide follow-up collection services for customers. What is the reason to collect the artwork? How can the artwork fit into my life? Who else has the same artistic interests as me? Can artists cooperate with the real estate market to provide art appreciation for the public? Those are the main questions that if Art will address. if Art can provide customers with multi-faceted art and life integration services, so that art is no longer an item in the basement collection, but a part of the lifestyle. And present services in the form of online websites and apps, as well as offline fusion space. In the service embodiment of the integration of art and life, if Art will realize the offline entity "art buyer's shop" as a venue for member activities at the same time. Artworks come from art galleries around the world. If Art will develop the Asian buyer market for oversea galleries and accumulate customer groups.
Nowadays, fusion space had become a popular way for the young generation to communicate. Using art as a medium, the space creates social connections with people who have the same interests or lifestyles. In terms of market operation, it is divided into 4 directions: Traditional Art Advisory Services; Post-sale Art and Life Services; Gallery and Artist Services; Art Commercial Service; etc
if Art will change the way collectors treat artworks, and will no longer only provide pre-sales services like existing companies in the market, or the decentralized business of various companies. Instead, it will combine and package the business related to lifestyle, and provide customers with continuous services after the post-sale.